The town of Moraira has grown from a small fishing village to an attractive holiday resort while retaining its considerable charm that attracts visitors from all over Europe. There are no towering hotels or apartment blocks, owing to very strict planning controls. The luscious green countryside is dotted with whitewashed luxury villas and low-rise 'pueblo-style' apartment complexes mingling with pine woods and cultivated vine terraces and orange groves, providing an idyllic setting for those wanting total peace and privacy. The area remains exclusively for villa owners and visitors who prefer and enjoy an independent, rather than package-type holiday.

Moraira enjoys a typical subtropical Mediterranean climate, with cool sea breezes in summer and protection by surrounding mountains against the north winds in winter. The area has an average of nearly 3,000 hours of sunshine each year and the average temperature easily exceeds 20°C. In 1986 the World Health Organization recommended the climate of the area as one of the most equitable in the world - neither too hot in the summer nor too cold in the winter. On average it can boast 325 sunny days each year making it an ideal all year round destination.

Moraira has three fine beaches very suitable for bathing, and a yachting marina. The two main local gently-shelving sandy beaches, awarded the prestigious EEC Green Flags for cleanliness, are well tended and very safe for family bathing.

Other local leisure facilities include three golf courses, tennis, football, squash, all water sports, boat hire and trips, horse-riding, go-kart racing tracks for both adults and children, a small fairground and several night-clubs for all ages. There are many restaurants of interest and good quality.